If you have read some of my posts before, you might know I have a bit of a problem with the whole “branding of influencers” and having a “personal brand” and people always advertising products. Sometimes I feel like Instagram is just a place where people can try to sell you things and make believe their life is perfect. I also have a bit of an issue with people trying to sell “safe-care”. The self-care industry is worth billions of dollars in North America, with people shelling out money everyday for crystals, malas, and energy aligners. I don’t necessarily think that this is bad per say, but I do think there is something wrong with trying to get people (mostly women) to buy things they don’t need to make themselves feel better, getting into more debt and ending up feeling worse. And most of the people who sell these items are white women, but that’s a whole other story. Let’s get back to the book.
This book is about Lillian, a pet portrait artist, who is barely getting by, but feels pretty content in her life, in most ways. She has always looked up to her cousin, Florence but has been out of touch for many years, due to the fighting of their mothers. Lillian is someone who spends too much time on Instagram, comparing herself to others. It is through the world of online media that she realizes her cousin has re-branded herself as “Eleven” and is now a powerful lifestyle guru. She sees that Eleven is holding an event in Toronto and receives a surprise message inviting her to come along for free! From this meeting Lillian ends up moving to New York to work for Eleven at the “Temple” and “find herself.” Of course once Lillian gets there it is a whole new world to figure out, a world of appearances, newsletters, selling products and “being your best self”.
This satirical and humourous book made me think a lot. I couldn’t put it down, I found the story very compelling and written in a very unique voice. It felt a lot different than most of the books I read, in a good way. I like how the author put in email newsletters from a lot of the characters directly into the book, they made me laugh and were so telling of the world we live in today.
It made me feel a little bit better about the appearances people give us and the way we are all hiding behind perfection. Maybe at the very least, it’s going to make me pull back a bit from constant comparison to others and the chase of a non exsisting perfection.
Also, I liked the ending, the way we are left wondering what choices Lillian has made and not knowing for sure. I am hoping the best for her.